He lives in your messages

Every year someone invents a nicer home for your to-dos. A cleaner list. A calmer calendar. You download it on a Sunday and forget it by Wednesday, because the rest of your life still happens in the green and blue bubbles.

Buddy stays there. You text him the way you’d text the one friend who actually follows through. “Can you get us a table Friday.” That’s the whole interface.

He can look things up. He can move a booking when the rain starts. He can read a landlord email and tell you what they actually want. You don’t open a portal to approve it. You answer the thread.

If a product needs a tutorial, it isn’t ready for your mum. If it needs a new icon on the home screen, it will lose to the app you already check in bed. We picked the boring place on purpose.

When it’s your turn, he’ll write first. Until then the site is just a doorbell.